Arc
Arc
Arc
Client
Client
hopp
hopp
Year
Year
2024
2024
Services
Services
Campaign
Campaign
Team
Team
6 people · 7 weeks
6 people
The brief
The brief
hopp came to us with one question: how do you make people want to touch a brand through a screen? We answered with soft light, generous colour and objects that look like they would squish back.
hopp came to us with one question: how do you make people want to touch a brand through a screen? We answered with soft light, generous colour and objects that look like they would squish back.
Strategy, art direction, photography and a rollout across web, social and print. Every asset was designed as a cushion: rounded, glossy and a little bit playful.
+212%
+212%
+212%
online sales in week one
online sales in week one
4.1M
4.1M
4.1M
campaign film views
campaign film views
2
2
industry awards
